Fábio Canário, Rita Barbosa – ESTGA-UA & Anabela Simões – ESTGA-UA, CLLC
We are living in a world of rapid evolving technologies that are fusing the physical, digital and biological worlds and impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human (World Economic Forum, n.d.). Amidst the so-called Fourth Industrial revolution, every company’s success is now more than ever dependent on its capacity to adjust to this new era and make smart investments in the future. The aim of the present work is to demonstrate how Digital Transformation (DT) plays a key role in that process, shaping today’s business models, customer relationship and even the way we communicate. To accomplish that goal, examples of DT from Amazon, Santander and Emel shall be explored in order to illustrate this trend and showcase how these organisations in particular are progressing along the digital maturity path.
Keywords: Digital Transformation, Fourth Industrial Revolution, GDPR, Digital Information
References:
Curran, D. (2018). Are you ready? Here is all the data Facebook and Google have on you. Retrieved from https://bit.ly/2pMg2k4.
Richter, F. (2018). The Global Rise of Bike-Sharing. Retrieved from https://bit.ly/2TwdXFT.
Tedikov, O. (n.d.). Going digital: Why it’s important to have digital transformation strategies. Retrieved from https://bit.ly/2S8J7mY.
World Economic Forum. (n.d.).The Fourth Industrial Revolution, by Klaus Schwab. Retrieved from https://bit.ly/2oqFJp9.
Viorescu, R. (2018). 2018 Reform of EU Data Protection Rules. Retrieved from https://bit.ly/2FqI0Lc.